Market & Policy · Insurance Term
Wholesale Broker (Wholesaler)
Definition
A wholesale broker is an insurance intermediary that works with retail agents, not directly with property owners, to find coverage in specialty or surplus lines markets. Your retail agent stays your contact, while the wholesaler brings access to insurers the agent cannot reach directly.
In Plain English
Your independent insurance agent may use a wholesale broker when a property is hard to place. The wholesaler knows specialty insurers and surplus lines insurance markets.
Some wholesalers can bind coverage for insurers, much like a managing general agent. Others just broker the placement.
Wholesalers usually earn a commission and may charge a fee. Your quote should show all fees.
Not sure how your policy handles this? Have us review it, or get a quote.
Example
Hypothetical: a motel owner's retail agent sends the submission to a wholesaler, who shops it to several surplus lines insurers and returns two quotes for the agent to review with the owner.
What to Watch For
- Ask whether a wholesaler is involved in your placement.
- Review all fees on your quote and invoice.
- Keep your retail agent as your main contact for service.
Last updated October 14, 2026 · Primesure editorial team · How We Write